BORROW SMART
NEWS
Updated: November 12, 2007
READ ABOUT NEWS AND ACTIVITIES IN WHICH CFL
IS INVOLVED.
MORE ON THE BORROW SMART ALABAMA LAUNCH! November 12, 2007.
The good things continue to roll in following
our Borrow Smart launch. Here are a few items that may be of interest:
-
Borrow Smart is a hit at the Alabama Black Caucus
meeting
-
Surprise report from an Alabama State Senator
-
Borrow Smart store kits
-
A great meeting with Birmingham News editorial
board
-
New Borrow Smart initiatives
-
New Borrow Smart members
You can read more about the recognition our
members are receiving as Borrow Smart members from some very important
and influential groups and individuals. They know about our
members because we tell them and because they are
visiting our web site in droves.
Click
here to read this special, members only full report.
BORROW SMART ALABAMA HAS SUCCESSFUL LAUNCH! October 22, 2007.
Our press conferences and our launch are now
done! They were a whopping success. See
our full report
here. Below is a list of some of the media coverage following the
press announcement of our
Borrow Smart launch:
TV Ad
Radio Ads
Montgomery Advertiser
Birmingham News
Our Reply To Birmingham News
Google Search On The Web
TESTIMONIALS ARE ON THE WEB! October 19, 2007.
Our first CFL project is now an overwhelming
success thanks to all of you and to our customers.
GO HERE
TO SEE.
TESTIMONIAL TAPING IS COMPLETE. THE HEAVY LIFTING IS DONE! August 28, 2007.
We have finished the taping and it came off very
well -- thanks to Robin at Big Communications! Check here soon for
when the finished product will be available. It will, at a
minimum, be several weeks.
NAMES & SCHEDULES ALL WRAPPED UP FOR TAPING THIS WEEKEND. August 21, 2007.
We have finished the testimonial selection and
schedule for taping.
Go here for a
list of those who will visit Birmingham this weekend for the taping
session. Big Communication has put together packets for each
customer and they have been mailed to the store from which each customer
was referred. The customers have been instructed to stop by the
stores to pick up their travel package before coming to Birmingham.
Click here
to see the welcome package and what is included for the customer.
We've tried to think of everything, but if you see we've missed
something, please notify Robin immediately and we will get it fixed.
Robin has been in constant communication with the
customers so they should have all the information they need. If,
however you or your customer need more information please contact Robin
at robin@bigcom.com or
205-322-5646 ext. 103.
As you can see from the welcome package, this
should be a fun weekend for everyone involved -- not to mention being
very productive for our CFL effort! We are anxious to get reports
back from you all on what your customers thought.
Click here and drop us an email and let us know.
There are a couple of additional items to mention.
First, we do plan to notify those who were not selected and thank them
for their effort. Second, we are several weeks away before we see
the finished testimonials. We have a few others who we may record
in the next week or so and afterwards we will need time to edit and make
them ready for distribution.
TESTIMONIAL PROGRESS & UPDATE. August 13, 2007.
We are almost there. Robin has set a date
for August the 24th and 25th as taping dates in Birmingham. About
two-thirds of the target prospects are committed to the session.
We will publish a list as soon as we have the full list of prospects
committed. We expect that to be in the next day or so.
TESTIMONIAL PROGRESS & UPDATE. August 7, 2007.
We are getting very close to our short list of
testimonial prospects for taping. But, we are not quite ready to
publish them. We should be ready within a few more days.
Robin has been in constant touch with all of the prospects and is
working toward a date for the taping. The dates are in August and
are Friday and Saturday the 17th and 18th or the 24th and 25th.
The plan is to tape on Friday and Saturday to accommodate our customer's
schedule. We will get back to you in a few days.
We know these are going to be incredible!
TESTIMONIAL PROGRESS & UPDATE. August 1, 2007.
Thanks to everyone who submitted testimonial
stories! We have over 60 customer testimonials that were submitted
by our members. There are some really tremendous stories. We
have always said our customer's value the service we provide. That
clearly comes across in what our customers have told us during this
project. We know we will have some great videos from this effort!
At the moment, we are in the process of contacting
the prospects and making a short list of those customers who are
interested in telling their story on video. We expect this process
will take at least another week to 10 days. We will get you
information as soon as we complete this next phase. In the
meantime, some of you may hear from Robin Oliver with Big Communications
in connection with the names and stories you submitted.
We will get back to everyone in about ten days.
