The Council for Fair Lending 
was established in May of 2007 by a group of Alabama-based cash advance 
and title loan lenders who recognized a need for accountability within 
the industry as well as a need to better educate Alabama residents and 
members of the media about the important services short term lenders 
provide to their customers.
 
All 
members of the Council for Fair Lending have agreed to a
Code of Fair Lending 
to which stores must adhere. This code promises fairness, honesty and 
integrity in all business practices, specifically noting that members 
will:
- 
Promote the responsible 
use of credit and strive to educate the
consumer on financial choices that are available to them.
 
- 
Exercise compassion when 
warranted by customer situations to arrange repayment options.
 
- 
Be especially careful in 
assisting customers that are on fixed incomes by offering reasonably 
affordable loans.